Thank You for Your Interest In the Social Traffic Mastermind

Karin — Sun, 17 Jul 2011 15:33:39 +0000

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Social Media Strategies

Karin — Mon, 20 Jun 2011 17:14:51 +0000

I recently held a survey regarding social media and one of the questions was:"Is social media traffic converting (into sales, lists, expert status) for you?". Roughly half the respondents said that social media was not converting at all and the other half said that it was somewhat converting. Nobody answered with a positive yes! I have to believe that this is because very few people have social media strategies in place. Because, with social media strategies in place you will see your sales, lists and/or expert status grow. It is actually hard not to have that happen. But the key is to have your strategies in place and to consistently follow them. Social media platforms have gotten so big, that simply having a presence is no longer enough. For example, signing up for a Twitter account and sending out a few tweets here and there is not going to help you at all. You have to determine what it is you would like to achieve on Twitter and subsequently build a strategy to make it happen. For example, you would like to give your customers promotions through Twitter. I assume that you know your customers are on Twitter. If not, you do want to check that first. Than you may want to decide on a hashtag (keyword in Twitter, recognized by the # in front of the keyword) and let your customers know that you will be tweeting promotions and sales, using Twitter. They will be able to find them by following your hashtag.

Now, your tweets serve a specific purpose and those who are interested in your promotions will make sure to be on the look out for them. You are making great use of Twitter without wasting endless time chatting with people who don't have an interest in your business. The other advantage of this method is that people can ask you questions by replying to your tweets. This will help you establish a relationship with (potential) customers. This is just one example of a social media strategy that will make your time online very productive. I have found that if you set up social media strategies aligned with your business objectives, you will start answering the question "Is social media traffic converting for you?" with a resounding YES in short order. The social traffic mastermind is a great way to get these social media strategies delivered to you, so you can focus on your business. If you have not already done so, make sure to register for the free social bookmarking strategy. This is a great place to start and it will show you how effective social media strategies really are.